I am delighted to be participating in the Online Now Conference at the Watford Mercure Hotel on Thursday 4th July. Full details below… “It shouldn’t be too much of a surprise that the Internet has evolved into a force strong enough to reflect the greatest hopes and fears of those who use it. After all, it was designed to ...
Continue ReadingAsk The Expert is a series of videos where Robert Glazer, managing partner of Ripe Chartered Accountants based in London NW4, interviews some of the leading experts in their industry. You can watch and read the transcript of each interview from a number of experts and indeed watch the video that Robert and I recently recorded below. We covered ...
Continue ReadingMany thanks to Debbie Gilbert of Viva Networking for this guest blog post. Based on working an 8-hour day, 5 days a week, between the ages of 18-65, with 4 weeks holiday a year, did you know we spend 90,240 hours of our life working? That is a lot of hours! Moreover, depending on the work you do, a significant chunk of that time will be taken ...
Continue ReadingWe have a tendency to kick around a whole load of acronyms in marketing, and two of the most popular are CRM and CMS. Ok, so CRM means customer relationship management and CMS means content management system. The first is a process for maintaining customer engagement and the second is a system for updating say your website. What’s so ...
Continue ReadingAnalytics software has come a long way over the past few years, and it’s now becoming increasingly easier to measure where responses to your marketing efforts are coming from. Google have their free analytics software, showing you where your website traffic has come from, what pages they visited and other user behaviour that is nothing ...
Continue ReadingWith the introduction and massive popularity of social media marketing, you could be forgiven for thinking that email marketing is no longer viable. However, the reality is quite different and email marketing should continue to play an important part of your business’ online marketing strategy. This guide will review the basics through ...
Continue ReadingOk, so strictly speaking, its not a question of whether you are mobile compatible but, more importantly, your website! As technology and gadgetry improves and increases, so does our demand for instant gratification! Potential customers could view your website via their smartphone (or iPad or similar) any time of the day or night. In which ...
Continue ReadingBecky Rui is the daughter of an old school friend of mine. She is just 20 years old, a talented photographer and a savvy young lady. I asked her to write a guest blog for me, you’ll see why. Read her inspiring story below… Being self employed is wonderful for anyone who is doing what they love for a living. I am a twenty ...
Continue ReadingMarketing Planning Tips for 2013 First of all, Happy New Year! Are you thinking you should be planning some marketing activity (or indeed strategy) for 2013, but just don’t know where to start and hence putting it off? Here’s a few simple tips to get you started and which should help the process: Identify first what you wish to achieve; ...
Continue ReadingHave you thought about your marketing activities for 2013 yet? Hopefully, even if you’ve not yet started, social media is on your list of ‘things to do’! Here’s a quick refresh on the why’s and wherefores! The new frontier Social Media is changing everything, it’s the new frontier! In reality, there’s nothing to be scared ...
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